商业策略的优点-Advantages of Business Strategies

“战略是一个组织在长期内的发展方向:通过在具有挑战性的商业环境中配置资源,以满足市场需求,满足利益相关者的期望,从而为组织带来优势。”

商业策略:

商业战略是成功商业的唯一驱动力,因为它为同样的事业打下基础。商业策略不仅仅是一份意向声明或者仅仅是一个演讲。他们的范围不仅仅局限于管理。每个企业都有不同的策略,其中最好的策略必须被选择,以满足组织的需求,并为革命性的商业策略迅速改变世界的emends。在执行计划时,它还必须能够处理组织内部的压力。

在这些市场中,企业如何才能表现得比竞争对手更好?(优势)

哪些外部环境因素影响企业的竞争能力?(环境)

在长期(方向)中,企业想要达到的目标是什么?

为了能够竞争,需要什么资源(技能、资产、财务、关系、技术能力和设施)?(资源)

在这样的市场中,企业应该参与哪些市场活动,哪些活动参与其中?(市场;作用域)

不同层次的商业策略?

那些有能力的人有什么价值和期望?(利益相关者)

商业环境的定义:

“战略是一个长期的组织的方向和范围:通过在具有挑战性的环境中配置资源,以满足市场的需要,满足利益相关者的期望,从而为组织带来优势。”http://tutor2u.net/business/strategy/what_is_strategy.htm

为什么要研究商业环境:

在每一个组织中都与商业环境有一定的关系,每一种商业环境都被直接或间接地包围着。商业环境围绕着它的客户和利益相关者,它的政治和法律力量共同构成了商业环境,为了实现利润,也为了满足利益相关者的期望,企业必须根据市场需求来改变其环境。了解商业环境,并根据环境的变化做出必要的改变的组织,在利益和利益相关者的需求方面取得成功。一方面,不根据环境而变化的业务会导致业务的失败,因此对于每个企业的业务环境来说,都是非常重要的。

不同层次的商业策略:

在每个组织策略中,每个组织策略都被用于不同级别的公司,以下是组织的现代层次策略。

企业战略:

该策略被涉众需要考虑并完全影响。在这个层面上,一个组织未来方向的根本决定是考虑到利益相关者,因为他们是唯一一个在组织中投资的人,因此公司战略是或相关的利益相关者的期望

业务单位战略:

这一层次的战略完全集中于企业如何在特定的目标市场竞争,它关注与产品相关的战略决策,满足客户的需求,从竞争对手那里获得利益,并采用与商业运作相关的战略,为企业创造新的机会。这是唯一一个直接影响到客户对公司战略的影响的水平。

“Strategy is the direction an scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging business environment, to meet the needs of markets and to fulfil stakeholder expectations.”

Business strategy:

Business strategy is the only driving force behind any successful business since it builds the foundation for the same. The business strategy is not just a statement of intent or a mere speech. Their scope is not just limited to the management. There are different strategies as per the business and the best one among them must be chosen which can fulfil the needs of the organisation and emends of a rapidly changing world for revolutionary business strategies. It must also be able to handle the internal pressure of the organisation when the plan is being executed.

  1. How can the business perform better than the competition in those markets? (Advantage)
  2. What external, environmental factors affect the businesses’ ability to compete? (Environment)
  3. Where is the business trying to get to in the long-term (direction?)
  4. What resources (skills, assets, finance, relationships, technical competence, and facilities) are required in order to be able to compete? (Resources)
  5. Which markets should a business compete in and what kind of activities is involved in such markets? (Markets; scope)
  6. Strategy at Different Levels of a Business?
  7. What are the values and expectations of those who have power in and around the business? (Stakeholders)

Definition of business environment:

“Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations”. http://tutor2u.net/business/strategy/what_is_strategy.htm

Why study the business environment:

In each and every organisation there is some relation with business environment, each and every type of business is surrounded with environment directly or indirectly. Business environment is surrounding with its customers and stakeholders and it have of political as well as legal forces this all together makes business environment, in order to achieve profit and also to fulfil the stakeholder expectation a business has to change its environment as per market need. The organisation which understood the business environment and make necessary changes according to the environment succeed in business in terms of profit and needs of stake holders. On the hand the business which does not changes according to the environment leads to failure of the business, so for each and every organisation business environment, Is really important.

Different level of business strategy:

In each and every organisation strategy is used at different levels of company among them the following is the modern levels strategy is being employed by organisatation.

Corporate strategy:

This strategy is considered and completely influence by stakeholder needs. At this level fundamental decision about future direction of an organisation with the purpose to fulfil the needs of stakeholders at this level strategy is done by considering the stakeholders because they are the only one who invest in the organisation so the corporate strategy is or related stakeholder expectations

Business unit strategy:

This levels of strategy is completely focused on how a business competes in a particular targeted market, it concerns strategic decision in relation to product, meeting needs of the customers , taking benefit over competitor and employing strategy related to business operation and creating new opportunities for business. This is the only level which directly influences with the customers in respect to corporate strategy.

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